UALR Center for Arkansas History and Culture 401 President Clinton Avenue Little Rock, AR, 72201 email@example.com
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UALR Center for Arkansas History and Culture
UALR Seminar in Public History (HIST 7391) Files on Arkansas Blue Cross and Blue Shield, 1992
0.25 Linear feet; 1 half document box
Scope and Contents Note
This collection contains the project report, interview transcripts, and audiocassette tapes from the University of Arkansas at Little Rock's Seminar in Public History's 1992 project, "Feeling Good in Arkansas: The Challenges and Responses of Arkansas Blue Cross and Blue Shield, 1948-1992," directed by Deborah J. Baldwin, Ph.D., which includes a history of Arkansas Blue Cross and Blue Shield.
Project staff: Mary Brewer, David E. Gifford, Lori Gunnell, Dana Lawrence, and Nancy W. Long.
Founded in 1948 as the Arkansas Medical and Hospital Service, Arkansas Blue Cross and Blue Shield (ABCBS) provides affordable health insurance plans, health management tools and resources in an effort to improve the health of Arkansans. The organization offers various packages of prepaid health care in response to changing insurance needs and challengeing health care costs.
During the 1960s and 1970s, ABCBS responded to social change by hiring minorities beyond base quotas and providing its female employees with more desirable maternity benefits. The economic recession of the 1970s proved to be a difficult period for ABCBS, as seen with financial losses during this time, but through innovative planning and flexibility ABCBS became the leader in prepaid health care in the state by the following decade. ABCBS continues to operate today and is now the largest health care insurer in Arkansas.
Historical Note on UALR Seminar in Public History
The Seminar in Public History (HIST 7391) is a required course restricted to graduate students in the Masters of Arts in Public History at the University of Arkansas at Little Rock. Through direct readings and extensive research on specialized topics in public history, graduate students concentrate on basic skills needed for all specialized areas in public history. The objective of this course is for graduate students to experience team-research in the application of learned skills in report preparation, oral history, exhibition preparation, cultural resource management, and conservation techniques under a simulated contractual arrangement with a company or non-profit agency.
Arkansas Blue Cross and Blue Shield.
University of Arkansas at Little Rock. Department of History. (source)
Conditions Governing Access
This collection is available for viewing at the Arkansas Studies Institute.
Conditions Governing Use
The copyright law of the United States (Title 17-U.S. Code) governs the making of photocopies or other reproductions of copyrighted material. The person using this material is liable for any infringement.
Copyright for correspondence in the collections belongs to those correspondents or their beneficiaries. Persons wanting to re-use those materials are advised to obtain permission from copyright holders.
UALR Seminar in Public History (HIST 7391) Files on Arkansas Blue Cross and Blue Shield, 1992, UALR.MS.0225. UALR Center for Arkansas History and Culture, Arkansas Studies Institute, Little Rock.
Footnote or Endnote info:
Description of item, file number, UALR Seminar in Public History (HIST 7391) Files on Arkansas Blue Cross and Blue Shield, 1992, UALR.MS.0225.
Adrienne McGill, Graduate Assistant, M.A. in Public History, University of Arkansas at Little Rock, Spring 2013.